Final Windmill Advertisements

Here are my final advertisements for the windmill. I am selling the windmill as a way of getting alternative energy. My three target audiences are families, manufacturers, and green energy companies. The magazines I chose to put these ads in are Family Circle, The Manufacturer, and E Magazine. My slogan is "Wind Power, Money Shower."

Second round of digital roughs

After looking at some magazines, I tried to do some different things to the layouts.

First digital roughs

Here are the first digital roughs for my windmill advertisement. The text is done very poorly.

The first roughs

Here are hand roughs I made for my advertisement. Most of them use the winning slogan, "Wind Power, Money Shower," but I also experimented with other slogans. I also refined my target audience to families, green energy companies, and manufacturers. The magazines they will be featured in is Family Circle, E Magazine, and The Manufacturer, respectively.

Words and slogans!

Here are the list of words for my windmill advertisement:

Energy
Money
Safe
Efficient
Environment
Natural
Creation
Preserve
Power
Original
Green
Air
Wind
Blow
Electricity
Spin
Turn
Shock

Here are the slogans I came up with:

Blow away your energy bill
Create energy, create money
Shocking Wind Power
Turn your power around
A new spin on alternative energy
Wind Power, Money Shower
Turn wind into richews
Too  natural to turn away
Win with Wind
From light breeze to power storm

The winning slogan is "Wind Power, Money Shower."

Selling the windmill..

I want to sell the vertical-axis windmill as a way of getting alternative energy. Because it does not cause any pollution, it might be of interest to environmentalists. Also, because it creates energy from the wind, it would be useful to middle class people looking for ways to save money in the long run due to the lowered energy bill. What makes the vertical-axis windmill more appealing than the horizontal-axis (European-style) windmill is that it can capture winds going in all directions, giving it a greater chance to produce energy, as wind is extremely variable and uncontrollable. I am also thinking about using it in a metaphorical advertisement.

Watts Final

Here is my final version of my Watts Tower advertisement. My slogan is "Knowledge is Power with Watts Towers." My goal is to promote Watts Towers as a place for students to learn and understand more about California history as a field trip or for interest in furthering their education. My target audience is local high school history students and teachers. The designer I chose is Alexey Brodovitch, and the grid I used is the modular grid.

Finally!

Here is my last set of digital roughs:

Even more digital roughs..

Here are a new set of digital roughs based on the collages:

Collages

Here are some collages I made for my Watts Towers assignment:

More digital roughs

Here are some more digital roughs:

Watts Towers Roughs

Hand roughs:

Digital roughs:

More to come as I continue to work on these!