I want to sell the vertical-axis windmill as a way of getting alternative energy. Because it does not cause any pollution, it might be of interest to environmentalists. Also, because it creates energy from the wind, it would be useful to middle class people looking for ways to save money in the long run due to the lowered energy bill. What makes the vertical-axis windmill more appealing than the horizontal-axis (European-style) windmill is that it can capture winds going in all directions, giving it a greater chance to produce energy, as wind is extremely variable and uncontrollable. I am also thinking about using it in a metaphorical advertisement.
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